Business report based on the a given case study. Highland Limited Essay

Business report based on the a given case study. highland(prenominal) Limited - Essay ExampleFrank in order to repay the loan had to sell of his centre at Shiel Bridge. Frank Rose took help from his married woman Fiona and Andrew Robertson who were willing to put in funds and thereafter Fiona and Andrew took over the running of the business. Frank Rose concentrated more on the Outdoor Centre art object Fiona looked after the accounts and Andrew became the Managing Director. The business operated from small cottage. The beau monde moved into a new location in April 2008 and one of the main customers of Highland Limited, Weirs of Glasgow made the company big enough to get vi fitted. The relationships between the staff were informal. But steadily the employment increased post November 2008. The company did non have enough resources to butt on the demands of the market and thus the company did not make any attempt to attract new customs. Approaches to retailers were discouraged as A ndrew Robertson believed that until they had the capacity to satisfy the demands of the market it would not be profitable to go to the retailers. The company faced a twist when it had started operating with Stoner garment, a brand of western Oil Limited. The company was caliber to supply waterproof and protective clothing to the lucrative market of about 2000 workers. This provided Highland Limited with an advantage as being a local supplier the company would be able to produce jackets according to the demands and deliver at a minimal time. Therefore Highland Limited together with Stoner Garments unconquerable to design jackets which would be acceptable to Western Oil in terms of both quality and price. Therefore by providing garments to the Western Oil the company was able to achieve success and the legal framework adopted by the company was applying the norms and regulation. Highland Limited was a company in which philosophy and raison detre mattered a great deal. The company r ealised that although the company objectives was to maximise the profits there were also secondary objectives which the company also wished to pursue. The objectives were embodied in the companys philosophy but never written down. There was difference in the way people saw the philosophy. Thus the factors that the organisation needs to consider in reviewing its mission statement, goals and business plans for the future is firstly the company needs to develop a mission statement, a mission statement is only the starting heading of the organisation. Next task is to identify a set of goals which would accomplish the organisations missions. The company needs to establish one family plan, three year and five year plan for expanding its market share in the market. Thus to achieve the goals the company have to develop short term objectives