'Advertising and the Twentieth Century\r'

'In a certifyb peerless this was advert himself. In 3200 B. C. , papyrus appears in ancient Egypt. This paper bid material do it possible for posters and sale messages to be write for the sale of goods. In 1 00 BC, semipolitical posters and campaign publicize became popular including negative ads in Roman culture. The first movable type gull system was invented in 1 040 A. D. This system institution helped require fonts typography. Four hundred days posterior the movable printing press is stoold by the German printer Johannes Gutenberg; thus, making mass production Of the written word and advert possible.And nil 647, the first theme ad tries to sell the book â€Å"The Divine in good order of Church G all everyplacen ment”. The first billboard was introduced in New York City in an 1 835 publicizing for the circus. Thousands of years of advancements helped pave the road to the explosion of the publicize world that would occur in the next atomic number 6 and change America forever. Beginning of a refreshed era. The 1 asss saw industrialism and consumerism come together to exploit an American culture of consumption.advertizing was a very persuasive technique for promoting this innovative and vibrant consumer culture. 1 publicise n the early rim was simply placing announcements in red-hotspapers and magazines. As mediums changed and avenues for reaching the public expanded, advertisements quickly appeared every. N. ‘here. With this much(prenominal) advertise bombarding the public and persuading them to validate their self- worth by the products they purchase; it became embedded in piles daily lives; as a allow for, classes and social status were being clear marked as the â€Å" claims” and â€Å" guide nose”. Dis athleticss of this pertly acquired wealth were agnisen all all over America, especially in urban areas, where some of the adequate hung out ND tried to outdo one another with displays of their wealth. Although the rich were targeted in these advertisements, an ever-increasing middle-class America had begun to buy railcar made goods due to an increase of disposable income that preceding(a) generations did not have. As America changed from a clownish of small towns into a country of cumulationy cities, publicize played a find role in the ideology of Americans.The idea of convenience was a major selling point in ones life whether it be in the home, leisure, or personal grooming. The sasss America was chop-chop changing into a advancedization society. Some examples re: rapid expansion due to railroads, banking infrastructure that made the mass consumer groceryplace possible, and more than Americans now lived and worked in cities; undoubtedly, forcing them to quickly evolve in this ever changing social and economic environment. With this changing America, advertisers had three major points to contend with.First, advertisers needed to find near manakin of meanin g in this ever changing and thickening bureaucratic world. 3 Modern comforts and lifestyles were drastically different than what previously was a major crack up of lifes basic demand much(prenominal) as: provender, clo intimacy, and tools. pile needed to find new meaning to this mechanized routine they lived. Advertisers were there to present the masses with products and consumer goods that would have significant meaning in their lives, no subject field how fleeting. Second, advertisers had to give so-called â€Å"solutions” to many of these new problems that modern life proposed.This faster pace of life listenmed to be very frustrating consequently, advertisers sought to ease the psychological pressures by helping people believe that the goods they were purchasing for the latest and near handive product acquirable would help them everyday n the hustle and bickering of modern life. As a result, this changed as needs and products changed. A family was provided s imple information, often visually, on how the spot would help fix problems of modern day life. Finally, advertisers helped create a new standard of conduct.Industrialization, city living, and an ever-growing pass to struggled bureaucratic hierarchy making social fundamental interaction more complex. 4 Whether standard of conduct, fashion, novel technologies, or fads, for almost of Americans these were found by populational ad. The dot of how much advertising expanded in the sass can be seen in the numbers. Total advertising volume in the United States increased most from 206 gazillion in 1 900 to astir(predicate) 682 million minion and then reached 1,409 million by 1919. 5 By looking at these numbers it is easy to see how rapid expansion of national advertising flourished during this decade.Another key area advertisers targeted was American women. Advertisers saw that magazines such as Cosmopolitan, Ladies Home Journal, and Saturday Evening post were the outgo path to re ach the urban middle-class, and help them to understand and get out with the complexity of modern life through their different products and goods. Rodents such as Budweiser, Coca-Cola, Gillette razors, Ford cars, and Wriggles gum started advertising heavily during this time. Advertising in the expectant warfarefare In April 191 7, America entered World contend l. At this time advertising was not a new thing in America, but the message had to change.Instead of advertisers essay to sell products they had to try to sell a war that America had been neutral on for quite some time. Eight days after the war started Pres. Wilson create The Committee on Public Information. Pres. Wilson appointed George Creel, a muckraker from Kansas City and Denver, to head he committee. 6 Pres. Wilson believed that this committee was essential to persuade American citizens to jut out the war. The ICP embroiled approximately 1 50,000 Americans, and it is estimated that the ICP produced 700 poster des igns, 122 bus and trolley cards, 31 0 advertising illustrations, and 287 cartoons during its existence. These ads helped the nation come together with a sense of patriotism helping to nurture volunteerism and donations. These artists repeatedly tugged at Americans sense of duty, patriotism, and humanitarianism. The Roaring Twenty During World War l, Americas were asked by the presidential term to ration their consumption of fuel and food and to sacrifice most everything for the good of the war effort. When the war ended, advertisers had the chance to shine again. In the past decade, Americans could set apart themselves in such ways as, race, ethnicity, religion and politics.Americans had begun to specialize themselves with houses, cars, clothes, and other products and services they bought. In the 192(Yes, most Americans had more money than in the previous decade. Also, most had a belief that more material goods represented more success and modern advertising fueled this conceit more than ever. With the use of billboards, newspapers, magazines and radio commercials, advertisers flooded the market with the need to purchase their products, saying it could change peoples lives by enhancing their health, safety, beauty, and daresay their entire being.Advertisers were unscrupulous at the time. Some advertisements would play on the psychological needs and fears in people; such as telling somebody that use a certain dope up showed more maternal love than another, or that a toothpaste, detergent or soap bought from the impetigo could harm you or your family. One of the most successful ways advertisers marketed products was the appeal to modernity. Modernity equaled progress and in turn was seen as automatically desirable. Companies, such as the Campbell Soup Co. Convinced women to try condensed soup because the can was easy to open and more importantly the â€Å"modern way ‘ of making soup. Other advertisers would forego on the fears of some as if that looking passee could actually affect ones personal life by possibly losing a mate to losing a agate line to losing ones self-respect. On the there hand, advertisers use anti-modern ads to people that experience anxiety due to the fast-paced, mass consumption, forward technology, and corruptness of long-standing traditional places. Post Bran Flakes, for example, showed a frustrated man of affairs scurrying to work.The ad wanted to convey that ingest their cereal would promote good health and appeasement despite living in the modern world. Ad agencies in the 1 asss consisted mostly of college graduates with degrees in advertising and subscriber line. They had been trained to use market research and larn how to track consumer response o certain products and ads through statistics, surveys, and other analytical methods; thus making advertising almost a science in itself. The Great Depression years The sasss, Jazz Age, The Roaring asss were years of advertising decadence.The dec ade plane adopted a word to describe its approach to selling called â€Å" fire hydrant”; a term used in the nineteenth century that meant to exaggerate blatantly, to get attention in anyway possible. 8 By 1929 advertising revenues seedy at 53. 4 billion dollars. Inn Ethel 9205, advertisers hardest thing to do was the show people how to spend their money. For the most part, the public accepted this laissez-fairer; the economy was strong and the governing complacent. After the Great Crash of 1 929, everything changed in an instance. Advertisers were in a dilemma.Should they go about business as usual or advertise about the crisis taking place. Even though advertising didnt maunder about the depression directly, advertising did change. Advertising remained for the most part bright and cheery. Ads were more geared towards the value products and services rather than the needs and need nots of the overgreedy sasss consumer. While employment was so high and finances, for many, so low, the publics distrust of advertising grew. As a result organizations like Consumer Union and Consumer Research grew and with their success government took notice.They responded with the Pure Food, Drug, and Committee of 1938, The Federal Trade electric charge and Securities and Exchange, along with U. S. Post Office and Internal receipts Service began to increase their supervisory and regulatory controls over advertising. 10 The good fight for the Good War With the advertising industry still on the demurral against consumer assessment, America joining the war became a amend time to repair their image and help the war effort at the same time. Advertisers were very relate about their future.The industry was mainly concerned that reproof could crippled their credibility and lead to legislation that would task and regulate its content. At the time, Pres. Roosevelt was very disenchanted with advertising and believed it was obsolete; likewise, he believed that advertising c osts should no longer be a tax-deductible business expense. In November 1941, just months before the Pearl Harbor invasion, the draw of National Advertisers and the American Association of Advertising Agencies met to see what could be done.The majority of the industry believed it would be best to â€Å"run ads explaining the economic value of advertising in creating jobs, wealth and low prices. â€Å"1 1 At this meeting was a man with the different vision. jam Webb Young thought advertising was needed to promote business, barely he also believed that was just one component of it. Young proposed public-service advertising to help their tarnished image. â€Å"It ought to be used for open propaganda in international elations, to create understanding and reduce friction. It ought to be used to rub out such diseases of ignorance as childbed fever.It ought to do the nutritional job this country needs to have done. It ought to be the servant of music, of art, of literature and of al l the forces of righteousness, even more than it is. When will we stop fighting over just the existing business and go back to selling advertising? When will we sell it into these new levels Of usefulness, this larger stature? ,” he asked. 1 1 With this vision the Ad Council was conceived. Lining the War Advertising Counsel officially was created to verse advertising for the war effort.Council wanted ads to encourage the public to organize campaigns for military, blueprint in the service, buy war bonds, salvaging fat, and women to the work force. These ads had a significant contribution, especially when it came to women working. With so many men overseas, woman had to work to keep the war shape going. At the end of the war, women were expected to return home, yet that was not the case for most. This would be the beginning of the workingwoman era. The second Half In the sass, after the war was over and the troops were home, the economy started to stabilize.\r\n'