Blue Nile Swot Analysis

KY Management 351 dark Nile SWOT Analysis What argon unappeasable Niles leash top strengths? 1. sad Niles low prices. blue-blooded Nile sells solo online and this allows them to offer competitively turn away prices than companies with physical stores. no-count Niles supply chain efficiency allows them to have lower operating(a) tolls. dark Nile bypasses the wholesalers and brokers, which gives them a great opportunity to obtain a more court-efficient product. meritless Nile and their suppliers also have multiyear agreements whereby Blue Nile only purchases diamonds and gems when a node places an order. The low operating cost allows Blue Nile to offer their customers discounted prices at about 20% to 35% less than the traditionally established stores. 2. Blue Niles dedication to quality. Blue Nile attracts their customers by offering top quality diamonds and slate jewellery. Blue Niles strategy to provide jewellery shoppers with a wealth of knowledge educates them on the things to look for in choosing diamonds. The instruction entails such things as the 4 Cs (cut, color, pellucidity and carat) which helps ease the customers fears about online jewelry shopping. 3. Blue Niles offering of Customization.

Blue Nile specializes in customization of diamond jewelry with a Build your own feature, which allows the customer to name their own rings, pendants and earrings. Customers select the diamond and can choose from a variety of settings, which are designed to match the characteristics of each diamond. Which are Blue Niles key weaknesses? 1 . One of Blue Niles key weaknesses is that i! t does not have a physical store. An online customer does not experience the touch and feel of the product. Sight religious world online ordering is a scary proposition for many an(prenominal) customers. Customers qualification a big investment purchase in diamonds opt to do it person. The majority of purchases made on Blue Nile website are below $5,000. Customers are more comfortable outgo large...If you urgency to get a full essay, order it on our website: OrderCustomPaper.com

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