Pfizer Marketing Strategies

Pfizer Inc., discovers, develops, manufacturers, and markets persisting prescription medicine for humans and animals and m some(prenominal) of the beings k straightn consumer brands. Their innovative, value-added products modify the caliber of life of people around the initiation and help them enjoy longer, wellnessier, and more productive lives. The company has lead business segments: health c ar, animal health and consumer health care. The hook three worldwide pharmaceutical companies in sales are from GlaxoSmithKline, Pfizer and Merck respectively. In 2001, Pfizer annexd its market share and became the sales leader. They ca-ca continued to lead the industry since. The main reason for their frightening growth is that their pharmaceutical products are able to improve the woodland of life of their customers. Those products are Aricept, Celebux, Diflucan, Lipitor, Neurontin, Norvasc, Viagra, Zithromax, Zoloft and Zyrtec. Research and development is resilie nt to the achievement of any pharmaceutical company. Pfizer spent 7.1 billion on look into and development in 2003; this is the only pharmaceutical company that is confident of investing this much. Their future, as one company, with a ace answer and mission, is sharply defined. Pfizer Inc. wants to be the company that does more good, for more people, than any other on the planet. Innovation is critical to improve health and sustaining Pfizers growth and profitability. They are deeply committed to clashing the needs of their customers, and we constantly focus on customer satisfaction. Pfizer is now implementing a strategy to drive performance within the world(prenominal) business, expression on the business model and management value-system that they employ in the United States. The most important precedence is to improve sales performance through the launch of late pharmaceutical products, encourage doctors to continue to prescribe existing products, and cause to increase consumption and enlarge the ove! r-the-counter market. Pfizer is a ironlike and current brand, If you want to get a full essay, recite it on our website: OrderCustomPaper.com

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