1/3/2011 Jodie Tielbeke, Lilian Bouw, Laura Wakker, Rosanne Koet, Karen Ottema, Roxane Poth | 2ibl2| M.I.M Ltd Bulgaria| online situation| Table of contents 0. freshman appearance3 1. Internal summary4 - 12 1.1 lodge description4 - 6 1.2 Stakeholders7 1.3 yield portfolio8 - 11 1.4 Financials11 1.5 Strengths and weaknesses12 2. External epitome13 - 32 2.1 PESTEL analysis of Bulgaria13 - 17 2.2 PESTEL analysis of The Netherlands 18 - 22 2.3 Market detect 23 - 25 2.4 Market bit 26 - 29 2.5 Segmenting and targeting consumer29 - 30 2.6 Threats and opportunities31 - 32 3. Complete trick up33 - 34 3.1 the SWOT analysis33 3.2 Reflections on findings and attainable improvements34 3.3 Conclusion34 4. Bibliography 35 - 37 Introduction This report contains an analysis do for M.I.M Ltd Bulgaria, a partly Dutch, partly Bulgarian based coalescency in the blossom myeline industry, with its export market in Bulgaria. First, an familiar analysis has been do which gives an forecast of the association as a whole, concluding with its strengths and weaknesses.
The internal analysis is being followed by an external analysis, giving an image of the complete current purlieu in which the partnership operates. Subsequently, a mop up with the opportunities and threats is given. The analysis is consummate with a complete SWOT-table, a grammatical construction of the findings plus possible improvements for the company and a conclusion in which the answer to the head why the company is successful or not in its current environment is given. 1. Internal Analysis 1.1 Company description History of the company Diana Atanassova, Martin Angelov, Ivo Vlavdov and Martin Stoyanov started the company M.I.M Ltd Bulgaria in October 2009. The idea was to break through with(predicate) in the flower myelin market in Bulgaria. The...If you exigency to get a adequate essay, order it on our website:
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